The Lost Episode: Re-Energizing MarTech & Unification Through Data - GTM Unfiltered - Episode # 016
Get ready to dive into the game-changing role that the right data used with the cloud data warehouse plays in revamping the B2B marketing experience. Host Craig Rosenberg, Judd Borakove, and Matt Amundson touch on the power of integrating creativity with data-driven strategies, the current state of sales development reps (SDRs), and how improved targeting and messaging can revitalize outbound motion.
Also, Craig brags about his retention rate with friends, Judd says something to the crowd, and Matt repositions his microphone.
Chapters:
- 00:00 - The Real Draw Behind the Success of This Podcast
- 02:25 - How Would You Advise a MarTech Company to Make a Splash
- 08:37 - Utilizing and Optimizing the Customer Journey
- 10:10 - What Marketers Can Unlock With the Cloud Data Warehouse
- 26:25 - Resurrection of the SDR Motion?
- 31:18 - Creating a New Kind of Customer Experience
- 35:49 - Newer Marketers aren’t Learning the Basics
- 38:00 - Creating a Layered Go-To-Market Strategy
- 42:28 - Matt Asks a Quick Question
Quote of the Show:
- “Get jazzy dude.” - Craig Rosenberg
Sponsor:
- Ringmaster Conversational Marketing - GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts. Learn more at https://ringmaster.com/
Shoutouts:
- Fivetran: https://www.fivetran.com/
- Drift: https://www.drift.com/
- Amazon: https://www.amazon.com/
- Snowflake: https://www.snowflake.com/en/
- HubSpot: https://www.hubspot.com/
- The Jolt Effect by Matt Dixon and Ted McKenna: https://www.jolteffect.com/
- Barry Schwartz: https://bschwartz.domains.swarthmore.edu/
- David Ogilvy: https://www.ogilvy.com/about
- Marketo: https://business.adobe.com/products/marketo/adobe-marketo.html
Follow the Show:
- Judd’s LinkedIn: https://www.linkedin.com/in/juddborakove/
- Craig’s LinkedIn: https://www.linkedin.com/in/craigrosenberg/
- Matt’s Linkedin: https://www.linkedin.com/in/matt-amundson-91657236/
- GTM Unfiltered LinkedIn: https://www.linkedin.com/company/gtm-unfiltered/
- GTM Unfiltered Website: https://www.gtmunfiltered.com/
Ways to tune in:
- Spotify: https://open.spotify.com/show/6n6ElND3FF2wjf11gWGjFn
- Apple Podcasts: https://podcasts.apple.com/us/podcast/gtm-unfiltered/id1708470602
- Podchaser: https://www.podchaser.com/podcasts/gtm-unfiltered-5480709
- YouTube: https://www.youtube.com/channel/UCcjySadNUx9DS6RsHJaEWjg
- Transistor: https://www.gtmunfiltered.com/episodes/welcome-to-gtm-unfiltered
- Amazon Music: https://music.amazon.com/podcasts/a4ac6781-0f62-40c7-bef3-40e37c1e824f/gtm-unfiltered
GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts. Learn more at https://ringmaster.com/
Creators and Guests
Host
Craig Rosenberg
Craig Rosenberg is the Chief Platform Officer at Scale Venture Partners. He helps b2b companies grow revenue by enabling GTM excellence.
Host
Judd Borakove
Judd Borakove is the Partner at Red Monkey Consulting. He is also known as the Ted Lasso of GTM.
Host
Matt Amundson
Matt Amundson is the Chief Marketing Officer at Census. He is a Data-Driven Revenue Leader.
