The Power of Partner-Led - Justin Gray & Josh Wagner - GTM Unfiltered - Episode # 008
Congratulations! You’ve found the ever-elusive Show Notes for this awesome episode of GTM Unfiltered, featuring special guests Justin Gray & Josh Wagner. Justin and Josh are Co-Founders of In Revenue Capital and Hosts of The Cheat Code Podcast. Justin and Josh join Co-Hosts Craig Rosenberg, Judd Borakove, and Matt Amundson for an awesome conversation about the immense potential of a Partner-Led motion for B2B companies, how to optimize your existing Partner-Led strategy, and what they think are the best gifts they’ve gotten as part of a salescycle.
Chapters:
- 00:00 - This is Definitely The Show
- 00:48 - Host and Guest Intros
- 05:26 - What Happened to the Efficiency of Inbound & Outbound Machines?
- 09:01 - Integrating Partners into the Whole Organization
- 34:32 - Empowering Reps to Work with Partners
- 38:06 - Potential Changes to Incentive Methodology in Sales
- 47:18 - The Biggest Challenge Coming for the Partner-Led Motion
Quotes of the Show:
- “You have to give to get” - Justin Gray
- “Selling net new is always the sexiest, but it's also the hardest.” - Josh Wagner
Connect with Guest:
- Josh Wagner’s LinkedIn: https://www.linkedin.com/in/joshwagneraz/
- Justin Gray: https://www.linkedin.com/in/inrevenue/
- In Revenue Capital Website: https://inrevenue.capital/
- The Cheat Code Podcast: https://inrevenue.capital/insights/?article_category=podcast#!
- The Cheat Code Podcast YouTube: https://www.youtube.com/@CheatCodePodcast
Shoutouts:
- Sneakers, 1992: https://www.imdb.com/title/tt0105435/?ref_=ext_shr_lnk
- Brandon del Gaudio: https://www.linkedin.com/in/brandondelgaudio/
- Chip Lewis: https://www.linkedin.com/in/chip123/
- Kyle Porter: https://www.linkedin.com/in/kyleporter/
Follow the Show:
- Judd’s LinkedIn: https://www.linkedin.com/in/juddborakove/
- Craig’s LinkedIn: https://www.linkedin.com/in/craigrosenberg/
- Matt’s Linkedin: https://www.linkedin.com/in/matt-amundson-91657236/
- GTM Unfiltered LinkedIn: https://www.linkedin.com/company/gtm-unfiltered/
- GTM Unfiltered Website: https://www.gtmunfiltered.com/
Ways to tune in:
- Spotify: https://open.spotify.com/show/6n6ElND3FF2wjf11gWGjFn
- Apple Podcasts: https://podcasts.apple.com/us/podcast/gtm-unfiltered/id1708470602
- Podchaser: https://www.podchaser.com/podcasts/gtm-unfiltered-5480709
- YouTube: https://www.youtube.com/channel/UCcjySadNUx9DS6RsHJaEWjg
- Transistor: https://www.gtmunfiltered.com/episodes/welcome-to-gtm-unfiltered
- Amazon Music: https://music.amazon.com/podcasts/a4ac6781-0f62-40c7-bef3-40e37c1e824f/gtm-unfiltered
GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts. Learn more at https://ringmaster.com/
Creators and Guests
Host
Craig Rosenberg
Craig Rosenberg is the Chief Platform Officer at Scale Venture Partners. He helps b2b companies grow revenue by enabling GTM excellence.
Host
Judd Borakove
Judd Borakove is the Partner at Red Monkey Consulting. He is also known as the Ted Lasso of GTM.
Host
Matt Amundson
Matt Amundson is the Chief Marketing Officer at Census. He is a Data-Driven Revenue Leader.
