Trekking Across The MarTech Landscape - Scott Brinker - GTM Unfiltered - Episode # 011

Join us for an expedition into the harsh and ever-changing world of MarTech with special guest Scott Brinker as our guide. Scott Brinker is the creator of chiefmartec.com and the MarTech Landscape all while also being the VP of Partner Ecosystem at HubSpot. Scott breaks down the rapid acceleration and complexity of MarTech, touching on the burgeoning role of AI and the importance of data in the evolving ecosystem. Co-hosts, Craig Rosenberg, Judd Borakove, and Matt Amundson dive into the idea of Super Apps and how to rehumanize B2B customer interactions.

Also, Craig gets a win, Judd makes a breakthrough in understanding himself, and Matt reminisces about trying to be a thought leader.

Chapters: 
  • 00:00 - Where are we Going?
  • 01:26 - Craig welcomes Scott to the Show
  • 04:16 - What’s behind the explosion in Tech Startups and what does it mean?
  • 09:57 - The Impact of AI on MarTech
  • 16:38 - When AI met Cloud Data Warehouses
  • 20:37 - How AI could help Users overcome the growing complexity of MarTech
  • 27:52 - The secret behind HubSpot’s lasting Success
  • 31:20 - What Scott is Looking out for in 2024
  • 35:10 - The Pros and Cons of a ‘Super App’
  • 41:38 - Craig shares his least favorite LinkedIn comments
  • 46:27 - Humanizing Business Interactions and how Events can Help
  • 50:13 - The Power of Data in Personalizing the Customer Experience
  • 59:49 - The Resistance Against Standard Go-to-Market Play
  • 01:00:38 - Reimagining the B2B Sales Process

Quote of the Show:
  • “SaaS is hard to kill.” - Scott Brinker

Connect with Scott:

Shoutouts: 

Phrases Coined: 
  • “Operational AI” - Craig Rosenberg

Follow the Show:

Ways to tune in:

GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts. Learn more at https://ringmaster.com/

Creators and Guests

Craig Rosenberg
Host
Craig Rosenberg
Craig Rosenberg is the Chief Platform Officer at Scale Venture Partners. He helps b2b companies grow revenue by enabling GTM excellence.
Judd Borakove
Host
Judd Borakove
Judd Borakove is the Partner at Red Monkey Consulting. He is also known as the Ted Lasso of GTM.
Matt Amundson
Host
Matt Amundson
Matt Amundson is the Chief Marketing Officer at Census. He is a Data-Driven Revenue Leader.
Sam Guertin
Producer
Sam Guertin
Podcast Producer & Brand Marketer at Ringmaster B2B Podcasting
Trekking Across The MarTech Landscape - Scott Brinker - GTM Unfiltered - Episode # 011
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