B2B Lessons From Streaming & What It Takes To Be Disruptive - GTM Unfiltered - Episode # 013
This week, Co-Hosts Matt Amundson, Craig Rosenberg, and Judd Borakove dive into the importance of focusing on your core product, the significance of innovation in tech companies like Salesforce, Marketo, and HubSpot, and what to do when old playbooks fail. They also wrap up the year with each of their key takeaways: 1. Focus, 2. Test your butt off, and 3. Stop Firing Talent.
Also, Craig texts his son, Judd mentions bundling more than Patrick Mahomes, and Matt shares his love for Die Hard 2.
Chapters:
- 00:00 - Judd welcomes everyone back!
- 01:32 - Seriously, is Die Hard a Christmas Movie?
- 03:25 - Are Movies Obsolete?
- 06:11 - What B2B can learn from Consolidation in the Streaming world
- 09:14 - Is Bundling the next big thing?
- 12:49 - Tech Companies that are Losing Focus on Core Products
- 21:17 - How HubSpot is Disrupting Marketo by Innovating
- 22:53 - Google Backtracks on Proposed New Email Policy
- 25:25 - How Marketo Could Hold Off HubSpot
- 35:03 - The Big Takeaways from 2023
Quote of the Show:
- “Focus. Do what you do and do it extraordinarily well.” - Matt Amundson
Sponsor:
- Ringmaster Conversational Marketing - GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts. Learn more at https://ringmaster.com/
Shoutouts:
- Brandon Sanderson - Author
- Busting Silos by Travis Henry and Hillary Carpio
Follow the Show:
- Judd’s LinkedIn: https://www.linkedin.com/in/juddborakove/
- Craig’s LinkedIn: https://www.linkedin.com/in/craigrosenberg/
- Matt’s Linkedin: https://www.linkedin.com/in/matt-amundson-91657236/
- GTM Unfiltered LinkedIn: https://www.linkedin.com/company/gtm-unfiltered/
- GTM Unfiltered Website: https://www.gtmunfiltered.com/
Ways to tune in:
- Spotify: https://open.spotify.com/show/6n6ElND3FF2wjf11gWGjFn
- Apple Podcasts: https://podcasts.apple.com/us/podcast/gtm-unfiltered/id1708470602
- Podchaser: https://www.podchaser.com/podcasts/gtm-unfiltered-5480709
- YouTube: https://www.youtube.com/channel/UCcjySadNUx9DS6RsHJaEWjg
- Transistor: https://www.gtmunfiltered.com/episodes/welcome-to-gtm-unfiltered
- Amazon Music: https://music.amazon.com/podcasts/a4ac6781-0f62-40c7-bef3-40e37c1e824f/gtm-unfiltered
GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts. Learn more at https://ringmaster.com/
Creators and Guests
Host
Craig Rosenberg
Craig Rosenberg is the Chief Platform Officer at Scale Venture Partners. He helps b2b companies grow revenue by enabling GTM excellence.
Host
Judd Borakove
Judd Borakove is the Partner at Red Monkey Consulting. He is also known as the Ted Lasso of GTM.
Host
Matt Amundson
Matt Amundson is the Chief Marketing Officer at Census. He is a Data-Driven Revenue Leader.
