How To Panic Responsibly in the AI Apocalypse - Katie Harbath - GTM Unfiltered - Episode # 010
Imagine a world where the largest number of elections in one year occurred at the same time as the conversation around how people use technology to communicate about those elections is at its most uncertain. No, what you’ve imagined isn’t some far-off nightmare world, it’s actually the world you’re living in right at this very moment.
Ahead of the record 2024 election cycle, special guest Katie Harbath joined the show to help Co-hosts Matt Amundson and Judd Borakove make some sense of the meeting point between technology and democracy. Katie and the GTM Unfiltered crew discuss the potential impact of AI in upcoming elections, how to approach policy and business decisions across different cultures, and what the changes in the private equity world mean for businesses.
Katie is the Founder and CEO of AnchorChange, a civic tech strategies firm focused on developing solutions for global issues related to democracy, elections, and civic engagement online. She is the writer of a popular Substack (AnchorChange) and hosts a podcast, Impossible Tradeoffs with Katie Harbath. Katie became well-known for writing an op-ed for The New York Times after she left her position as Public Policy Director at Facebook in 2021.
Also, Matt muses on the morals guiding global corporations and Judd asks an owner of the Green Bay Packers to put a dome on Lambeau Field.
Chapters:
- 00:00 - Judd compliments Matt
- 03:08 - Update on the Green Bay Packers and Lambeau Field renovations
- 06:49 - How to “Panic Responsibly” in 2024
- 10:09 - AI’s potential impact on elections
- 24:20 - Making business decisions across countries and cultures
- 29:13 - The impact of social media platforms on free speech
- 36:38 - Preparing a company for when a crisis strikes
- 41:02 - Changes in private equity and what they mean
- 51:31 - Fantastic outro by Judd
Sponsors:
- Ringmaster Conversational Marketing - GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts. Learn more at https://ringmaster.com/
Quote of the Show:
- “My mantra going into next year is to panic responsibly” - Katie Harbath
Connect with Guest:
- Substack: https://substack.com/@katieharbath
- AnchorChange Website: https://anchorchange.substack.com/
- Instagram: https://www.instagram.com/katieharbath/?hl=en
- LinkedIn: https://www.linkedin.com/in/harbath/
- Twitter: https://twitter.com/katieharbath
- Impossible Tradeoffs with Katie Harbath Podcast: https://anchorchange.substack.com/podcast
Shoutouts:
- The Culture Map by Erin Meyer: https://erinmeyer.com/books/the-culture-map/
Follow the Show:
- Judd’s LinkedIn: https://www.linkedin.com/in/juddborakove/
- Craig’s LinkedIn: https://www.linkedin.com/in/craigrosenberg/
- Matt’s Linkedin: https://www.linkedin.com/in/matt-amundson-91657236/
- GTM Unfiltered LinkedIn: https://www.linkedin.com/company/gtm-unfiltered/
- GTM Unfiltered Website: https://www.gtmunfiltered.com/
Ways to tune in:
- Spotify: https://open.spotify.com/show/6n6ElND3FF2wjf11gWGjFn
- Apple Podcasts: https://podcasts.apple.com/us/podcast/gtm-unfiltered/id1708470602
- Podchaser: https://www.podchaser.com/podcasts/gtm-unfiltered-5480709
- YouTube: https://www.youtube.com/channel/UCcjySadNUx9DS6RsHJaEWjg
- Transistor: https://www.gtmunfiltered.com/episodes/welcome-to-gtm-unfiltered
- Amazon Music: https://music.amazon.com/podcasts/a4ac6781-0f62-40c7-bef3-40e37c1e824f/gtm-unfiltered
Creators and Guests

Host
Judd Borakove
Judd Borakove is the Partner at Red Monkey Consulting. He is also known as the Ted Lasso of GTM.

Host
Matt Amundson
Matt Amundson is the Chief Marketing Officer at Census. He is a Data-Driven Revenue Leader.
