Understanding The Slump in SaaS Sales - Matt Dixon - GTM Unfiltered - Episode # 005

Matt Dixon is the Founding Partner at DCM Insights and the Co-author of The Jolt Effect, The Challenger Sale, The Challenger Customer, and The Effortless Experience. Matt joins Hosts Craig Rosenberg and Judd Borakove to discuss the reasons behind the slowdown in B2B sales cycles (4:53), how sellers can build trust with wary buyers (14:42), and the changing role marketing needs to play in educating customers (20:46). Matt, Craig, and Judd also get into the current business trends they’re keeping an eye on.

Quote of the Show:
  • “Marketing has a big role to play in terms of helping salespeople with the tools, resources, and content to instill that confidence to get that customer to say, you know what? I feel pretty good about this decision. I think I'm going to look like a hero, not like a fool. If anything, we're going to overperform here.” - Matt Dixon

Connect with Matt Dixon:

Follow the Show:

Ways to tune in:

GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts. Learn more at https://ringmaster.com/

Creators and Guests

Craig Rosenberg
Host
Craig Rosenberg
Craig Rosenberg is the Chief Platform Officer at Scale Venture Partners. He helps b2b companies grow revenue by enabling GTM excellence.
Judd Borakove
Host
Judd Borakove
Judd Borakove is the Partner at Red Monkey Consulting. He is also known as the Ted Lasso of GTM.
Matt Amundson
Host
Matt Amundson
Matt Amundson is the Chief Marketing Officer at Census. He is a Data-Driven Revenue Leader.
Sam Guertin
Producer
Sam Guertin
Podcast Producer & Brand Marketer at Ringmaster B2B Podcasting
Understanding The Slump in SaaS Sales - Matt Dixon - GTM Unfiltered - Episode # 005
Broadcast by